So...how did it begin?
In 2012, Bianca Bellantoni ventured to Toronto to pursue a Fashion Design degree at Ryerson University. Within her first year, she learnt about the devastation the fashion industry has on the environment, and was faced with a dilemma. She contemplated not completing her degree, but realized that the only way to make a change in the industry, was to stay in it.
Founder / Designer
"I was always told to find something I love, and pursue it. I took that advice growing up, and now I am running my own fashion brand that gives me the opportunity to make a difference."
Throughout her study, multiple opportunities arose that challenged her values. Bellantoni has been a vegetarian for around 10 years, and the thought of using leather was not an option. In her third year, she decided to refuse entering the leather jacket competition at her school in order to remain true to herself and her core values. In her last year, she created her final collection using sustainable textiles featuring her own innovative fabric scrap embroidery, where she reused her pre-consumer scraps and embroidered them onto her pieces. During this time she worked as the lead designer for a vegan outerwear company, Wully Outerwear. Bellantoni has since moved back to her hometown, Vancouver, pursuing her own self-titled sustainable clothing company. Bellantoni hopes to inspire other entrepreneurs and designers to stay true to their values and continually be curious.
What we're all about.
BELLANTONI is a sustainable, cruelty-free womenswear label that reveals an artistic approach to sustainable design. All garments are Canadian-made in house, and only fabrics that have little impact on the environment are used for production. No animals are ever killed for the use of their skin or fur for fabric and clothing. All fabric scraps are kept and reused to make pet beds, which are then donated to local animal shelters.
At BELLANTONI, we believe that sacrificing the well-being of animals, the environment and the people who work hard to produce our textiles and apparel is unsustainable, unethical and unnecessary. We're here to show you that it can be done the right way!